OBLISQUE


COMPLETE MERCHANDING 
FOR BOUTIQUE HOSPITALITY 
   
PROVIDING BOUTIQUE HOTELS WITH THOUGHTFUL, ON-BRAND MERCHANDISE. 
A TURNKEY SERVICE DESIGNED TO EXTEND YOUR BRAND BEYOND THE STAY.











Why consider a merchandise line?


Boutique hotels are more than a place to stay — they’re places to remember; chosen for their character, thoughtful service, and authentic sense of place.



Oblisque designs with intent, helping properties:

  • Create meaningful new revenue with high-margin retail
 
  • Extend the guest experience beyond the stay
 
  • Inspire loyalty, storytelling, and return visits



A well-curated merchandise collection turns your story into something guests can hold onto — keepsakes that carry your brand into their daily lives.







The Oblisque Process

001 / 005
Design Briefing &
Market Analysis



Understanding Your BrandOblisque studies the property, your guests, and your business goals. From there, we develop a tailored product strategy — including pricing, categories, and sourcing direction. 

We dive deep into the existing branding of your hotel — learning its history, exploring the local culture, and conducting a thorough market analysis.






002 / 005
Curated Product 
Development



Sourcing & SpecificationWe handle product curation from concept to sample, whether it’s bespoke branded pieces, partnering with local artisans, or a collaboration with existing brands. You’ll receive a refined product selection with detailed pricing, lead times, and options for future scalability.

  • Product selection & pricing
  • Sample development & approval
  • Projected markups and ROI




003 / 005
Production & 
Quality Control



Production OversightOnce your collection is approved, we coordinate production across our vendor network. Every item is inspected for quality and consistency before shipping.

  • Streamlined manufacturing
  • Hands-on production oversight
  • Rigorous quality inspection





004 / 005
Delivery & Setup


Logistics & FulfillmentProducts are shipped to your property or fulfillment center. If desired, we offer store merchandising and on-site setup, ensuring every item is displayed with intention.

  • Shipment coordination & logistics
  • Fulfillment or hotel delivery
  • Store setup 





005 / 005
E-Commerce & 
Seasonal Refresh


Beyond The PropertyWant to reach your guests online? We can build and manage your webstore, integrating it with our inventory and fulfillment workflows. Plus, we offer optional seasonal refreshes to keep your assortment dynamic and engaging year-round.

  • E-commerce platform build & UX
  • Checkout testing, copywriting, and photo assets
  • Customer support and shipping
  • Quarterly refresh & guest-facing marketing support